Wreck-It Ralph is about an arcade game villain that wants to be a hero. What’s a good way to viral market that? Well, how about making the game he’s from and letting people play it?

The game is over at Disney’s Wreck-It Ralph website. It’s got some nice charm and is pretty fun, but the website seems to be crashing due to high demand. Or something like that. The game doesn’t load all the time. It could be a browser issue or maybe it’s just being crazy.

Anyway, this’ll quench your thirst for the movie for now. And hey, you may even be more invested in the film this way. [Fix-It Felix Jr. via Vulture]

games, marketing, viral, wreck-it ralph