Yesterday we received the first posters for White House Down and I questioned their timing. Olympus Has Fallen, Antoine Fuqua’s White House under siege movie, had just made $30 million and most people seemed to have fun with it – why advertise your White House movie after that?
Well, now we know why. Sony is obviously confident in Rolan Emmerich’s White House movie. He’s the guy that made Independence Day, The Day After Tomorrow and 2012. Sure, he might not be making Citizen Kane but he surely knows how to blow shit up and how to make a movie that sells.
And this movie looks like it sells. The first half of the trailer is approached like a disaster flick and almost plays like a high-brow drama about a terrible event. The second half is dedicated to silence and Channing Tatum running around killing and shooting bad guys. Oh, and crashing a Cadillac into a pool (explain that to the insurance agency).
The difference between the movies is rather large. Olympus Has Fallen was selling a more character driven tale. Take a look back at the first trailer for that: it focused on Gerard Butler and his redemption saving the White House.
White House Down, on the other hand, is selling the event. They also create a bit of mystery between with the bad guys. And I have to say that White House Down looks far more entertaining, mostly because the scope is larger. Of course, it could be insanely stupid but if it keeps up entertaining action the entire time, unlike Olympus, it’s worth it.
White House Down is officially about a police officer, played by Tatum, who is taking a tour of the White House with his daughter when a group of paramilitary peeps take over the White House. Tatum springs into action and tries to save the President and the White House. It arrives on June 28, 2013.