Whenever you see a fast food commercial you probably get hungry, right? Then you go get your food and you see a saggy burger or taco and think “why do they never look like the commercial?”

Well, McDonald’s Canada has released a video answering your question. Basically, because the burger is made in a minute and stuffed inside a box it looks smaller. The steam in the box makes the bun contract and all the ingredients are directly over the meat patty. In the photo shoot or advertisement, they pull out the ingredients so they’re on the outer edges. That way you can actually see what goes into the burger.

Finally, they pull out some Photoshop to make the color pop and take away any holes in the buns. Essentially, the guy who makes the burger for the photoshoots and commercials has hours to make one perfect looking burger. That guy making your lunch has two minutes. Yeah, it’s unfair and misleading but McDonald’s says they taste the same and use all the same ingredients.

There’s definitely some grey area, but as long as they taste the same does it matter? What do you think? And can Carl’s Jr release a video on the science behind those messy commercials?

fast food, mcdonald's, shoots