The Atlanta Braves had an 8.5 game lead over the eventual World Series champion St. Louis Cardinals last baseball season and blew it in the final three weeks. So it’s not a surprise that they’re trying to take out their frustration in other ways, like filing objections to Disney Pixar’s trademarks for the film Brave.
See, the Braves own the trademarks to the name BRAVES. While Disney Pixar got the trademark for BRAVE. Of course, anyone could walk into a Pixar movie about a girl in Scotland and expect to see a movie about the Atlanta Braves. At least, that’s why the Braves are complaining. The names are too similar.
Of course, this could also be due diligence by their lawyers. If you don’t defend your copyrights and trademarks you can ultimately lose them, which is another reason copyright law in the United States need to be tweaked, but that’s another discussion.
I fully expect the Braves to partner with Disney in some way to cross-promote this film. Hey Braves fans! Watch Disney Pixar’s Brave and get a chance to win free season tickets! Offer null and void if we blow another 8 game lead in the season’s final weeks. [Yahoo Sports]