One of the best ways to market a horror/sci-fi film is to put people into the experience. Like hey, a Hostel-themed haunted house or sending out VHS tapes to people with either The Ring or Paranormal Activity footage on the thing.
But what do you do for a big budget summer blockbuster like Prometheus? You find an abandoned subway station and turn it into a giant interactive billboard. The Saint-Martin stop in Paris hadn’t been used in forever, so it turned into a way for riders to experience Prometheus in both sound and sight.
They’re calling it the Ghost Station and it has those little tomb-type things littered everywhere along with some big background posters and a giant head. It would undoubtedly be creepy for a random person expecting to go to work, especially if they play sounds and screaming while going past it.
You know what would be even more awesome? If the subway lights flickered and the subway came to a stop, the subway car shook and then they were again on their way with a cute announcement: Prometheus, only in theaters this May!
Well, except for the lawsuits and stuff. [Fearnet]