Usually, delaying a film half a year is a bad sign for a film. Last year we saw The Great Gatsby delayed from prime Oscar season to Summer blockbuster season and GI Joe: Retaliation get delayed a year to add 3D and market itself better Internationally.
This year we’re going to see 300: Rise of an Empire step back from August 2, 2013 to March 7, 2014. Now, I don’t think this is necessarily a bad sign for 300. The campaign for the film hasn’t really gotten going and it’s coming out in 3 months. It’s highly unlikely that the marketing for it was going to get up to speed quick enough to make the film a hit.
On top of that, Warner Bros. hasn’t had the best year so far. They’ve had Jack the Giant Slayer, Beautiful Creatures and The Incredible Burt Wonderstone all debut and flop, so they’re likely to want to regroup a bit and make sure they put 300 in the best possible position to make money. The original 300 actually debuted in early March as well and that did pretty well for itself, garnering a $70 million opening weekend.
Warner Bros. also moved their previous March movie All You Need is Kill, by Bourne Identity director Doug Liman and starring Tom Cruise and Emily Blunt, to June 6, 2014. Obviously, they think that the movie has massive potential to make money. And they should, really: a Tom Cruise action movie from the guy that made Bourne Identity? People will go see it. [THR]